About Us

Hi, I’m Joanne — the founder behind this store.

Like many people, I started becoming more aware of the growing issue of plastic and micro-plastic pollution, not just in our environment, but in our homes, our food, and even our bodies. As a mum to two young children, that awareness quickly turned into a desire to make safer, more conscious choices for my family.

What I found, though, was that reducing plastic wasn’t always easy. Many everyday products — especially in cleaning, laundry, and food storage — are filled with hidden plastics or made from synthetic materials that shed micro-plastics over time.

That’s why I created this store.

My goal is simple: to make it easier for everyday households to switch to plastic-free and microplastic-free alternatives without feeling overwhelmed. Every product you’ll find here has been carefully chosen to help you make small, practical swaps that reduce your exposure to micro-plastics, lower your environmental impact, and support a healthier home.

Outside of the business, I’m usually spending time with my family — running around after my kids, out walking our dog, going for a run, or enjoying a bush walk together. I also love a good book when I get the chance to slow down.

This isn’t about perfection. It’s about progress — one small swap at a time.

Thank you for being here and for being part of a more conscious way of living.